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ABOUT


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This is GOWDA FASHION. Luxury Fitness Wear. Only for those who aspire to greatness and demand Luxury every step. 

This isn't a movement, it's the Future.

We all know that Fitness Wear is not just worn in the gym, the comfort and function it offers means you want to wear it all the time, but fitness wear is not dressed up enough to wear to the best places – until now.. We have created what we all need – Luxury Fitness Wear – the fitness wear you can wear everywhere.

Our product, the Slip Shirt™ represents the first in Luxury Fitness Wear. Featuring water-wicking, fast-dry, wrinkle-free and ultra-tight capabilities the Slip Shirt™ is functionally indistinguishable from your favourite fitness wear, working in all the same ways. Plus with its unique styling and ultra-soft fabrics the Slip Shirt™ is the most luxurious shirt you’ll own, perfect for every occasion. And if that wasn’t enough the Slip Shirt™ is ethically manufactured, ensuring the best result for everybody. This is how fashion should be, this is the future.

Founder

Gowda Fashion Founder

 

GOWDA FASHION was founded by Arjun Gowda in 2011. The aim was to produce high quality, ethically produced Luxury Fitness wear. All products were to be new innovations in fashion, none of the same tired ideas. The first product Arjun created is the Slip Shirt™, it has undergone constant innovation since its beginnings, see below for more on that.

 

Slip Shirt™ Concept

From our beginnings with v1.0 to our revolutionary Slip Shirt™ 2020, here's how the Slip Shirt™ became what it is:

Slip shirt history

 

v1.0 - 2011: (pictured) The original Slip Shirt™. The combination of a t-shirt and dress shirt combined with fake buttons and stretch fabric.

v1.1 - 2012: The same design as the original, but updated with sports knit fabric.

v2.0 - 2013: A full redesign was undertaken in order to change the Slip Shirt™ to now fully resemble a dress shirt.

 v2.1 - 2014: (pictured) The same as the v2.0 but with an updated light weight poly fabric.

v3.0 - 2015: Massive changes with the v3.0. new lightweight fabric with wrinkle free and water wicking capabilities.

v3.1 - 2016: (pictured) An updated design with a new slimmer, longer fit.

v3.2 - 2017: Tighter fit and better quality fabrics.

v3.22 - 2018: (pictured) Tapered sleeves and body was introduced into the design to insure the tightest fit possible.

Evo - 2019: (pictured) The evolution was developed to upgrade the fabric in order to achieve high level water wicking and wrinkle free capabilities.

2020 - 2020: (pictured) The most major advancement with the 2020 model being we managed to create a fabric in the darkest black currently possible in sports knit. And the new Fabric is ultra-soft, ultra-light, immediate water wicking, fast dry, and improved shape retention (improved wrinkle-free). 

Future Prospects:

  • Ultra Cooling Panels
  • Absolute Water Resistance
  • Electroluminescent Fiber Inserts

Ethics

We have worked to ensure our Slip Shirt™ is ethically manufactured, ensuring the best result for everybody. This is how all fashion should be.

We produce all our garments using internationally recognised ethical production standards. All of our products are produced in association with renowned Australian Ethical clothing manufacturer OCC Apparel. Continuous inspections are carried out on the manufacturing facility in China by the Globally Accredited Australian Qualspec Organisation.

Ethics

Everybody Wins with ethical production:

The workers: Rather than not paying the workers fairly to cut costs we remove the middlemen instead, ensuring the workers are ethically paid and treated. Better results all round without screwing people over. 

Which leads onto you winning: Any successful business person will tell you that Happy and Positive workers always turn out the best results, meaning your shirt will be finished to a much much higher standard than a non-ethically manufactured one. Additionally cutting middlemen means we are also able to offer our products at the best price, making sure you get fair service too.

The best part about an ethical business is well and truly - Everyone Wins.